The pop-up Museum of Feelings, presented by the Glade company, gave me all types of feels when I went through each of its sections. Its distinct spaces are meant to “turn your emotions into art” and play with your sense of sight, touch and smell.
The museum is behind a mall called Brookfield Place. If you step into a mall with fancy stores like Tory Burch and Hermes, you're at the right place. I walked towards the back of the mall and arrived at the site at about 6:40pm last Wednesday, November 25th. The wait in line lasted for more than an hour. So you might want to visit the museum earlier in the day.
When entering, you'll be greeted by a woman who will give you a shiny piece of paper. These are meant to be held in front of the glowing pyramid in the middle of the room which will reflect light on to the walls. And this is where the iPhones were whipped out by all my friends and people in the room (including me) to snap pictures. Go ahead and take those pics because there is literally no place like this one.
The second room, my personal favorite, made me feel like I was on a foreign planet. Everyone was given 3-D glasses to see the special lighting effects of the space. The room was filled with strings of green lights hanging from the ceiling and the best part was that you get to walk through them.
Get ready to have some fun while moving around in the next section. As soon as you step inside, a circle of light would be projected on the floor surrounding your feet. Run, jump, and dance while the lights on the ground move with you. And of course, I had to take a video of my friends running like little kids across the room for Snapchat.
If you like looking through kaleidoscopes, then the upcoming room is made for you. Here, you would feel like you just stepped into one. Moving graphics of cherry blossoms were projected onto the ceiling. Every inch of the room (except the floor) was covered by diamond shaped mirrors. And you know happens when there's mirrors- selfies! So it was no surprise that many were taking mirror selfies and hipster solo pictures for the gram (including me).
Last but not least the final section was all about interacting with your sense of smell. The smells of lavender and vanilla filled the air as a cloud that changed colors was displayed in the middle of the room. Honestly, the scents did not appeal to me at all and were too overwhelming. However, the cool thing about this room was that it was lit by a pinkish purplish light. So if you ever wanted to be in the Hotline Bling video, then this is the perfect place to dance like Dominican Drake.
Finally, my nose was overwhelmed some more at the gift shop which had smelling stations where you could smell all the scents that were infused in each room. Also, here is where you can buy each scent in candle form and go to a kiosk that would take your picture and tell you your mood. I was told that my mood was “confident.” The picture would then be printed out and each print has a scent on it. Now I know what confidence smells like.
Mood and emotions played a central theme here. This is the first time where I visited a museum and felt like the space focused on triggering the visitors’ feelings and senses. I felt curious and excited when entering each section because I did not know what to expect. My experience mostly consisted of taking many instagrammable and snapchattable moments while smelling a variety of strong scents and lasting less than an hour. Not to mention, this whole visit didn't cost a dime. It was fun, affordable, and a museum experience that is set apart from the rest. The Museum of Feelings can truly say that it is a living work of art that goes far beyond visually interacting with its visitors.
Brookfield Place, 230 Vesey St (themuseumoffeelings.com). Mon–Sat 11am–9pm, Sun 11am–7pm. Through Dec 15.